Do you know where the 2012 Olympics are taking place? Or are you among the 16% who still don’t know the Summer Games will be held in London? With the 2012 Olympiad set to begin on Friday, market research company Lab42 got into the spirit of the games by surveying 500 social media users on everything Olympic, from asking “Who is Michael Phelps?” to “What is the Olympic motto?” The results reveal America’s growing love affair with the games and just how savvy they are when it comes to Olympic trivia. Consider this: 56% of those surveyed knew that the color orange was not part of the Olympic rings, and 30% knew that “Olympiad” meant a four-year period. “We are always intrigued by what people know when it comes to timely, relevant topics,” said Lab42 CEO Gauri Sharma. “And the Olympics certainly fit the bill.”
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