KEEP THE FLAME by JAMSIDE UP is a beautiful reggae anthem, a call to all who were inspired by Usain Bolt and those athletes and Paralympians who embrace the true spirit of the Olympics. It features Tim Hain & Bingiman who first met whilst watching Usain Bolt win the 100m sprint final at the home of a former girlfriend of Bob Marley’s. They promised each other they would one day work together. Days later KEEP THE FLAME had been written and recorded. The song expresses the true Olympic legacy, the multi-culturism, the friendship and the coming together of mankind. “We gotta keep the flame alive…and when your flame is lit, pass it on”
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